POVZETEK
Znana krilatica, da je svet postal le ena ?globalna vas?, �teje �e desetletje in ve?. Seveda to tehni?no gledano olaj�a poslovanje in izmenjavo z najbolj oddaljenih koncev sveta, po drugi strani pa zahteva sprejemanje in dojemanje dodatnih informacij ter signalov, mimo katerih ne moremo. �e ve?: dojemanje in sprejemanje razli?nih, iz nacionalnih in s tem tudi poslovnih kultur izvedenih informacij,  je  predpogoj za �e navadno razmi�ljanje o poslovanju z nekom, tako razli?nim od nas. Potrebno se je najprej seznaniti in razumeti, nato sprejeti, kulturne razlike obvladovati, v?asih morda, celo, ali pa tudi - prese?i. Za primer sem vzel ruski trg. Je velik in prav zato pomemben. Ker je velik, je tudi raznolik, v nekaterih pogledih poseben, mnogokrat zahteven, v?asih morda celo zakompliciran. Zdi se, da je v Sloveniji le nekaj podjetij, ki ga uspe�no obvladujejo, ker ga o?itno razumejo. Posla na tem trgu ni enostavno niti za?eti, �e te�je ga je ohranjati, obvladovati in gojiti. Poznamo silno uspe�ne, pa tudi klavrno propadle primere. Z enim stavkom: vse se za?ne in kon?a pri ljudeh, nas samih in poslovnih partnerjih.

Z metodami klasifikacije, deskripcije in kompilacije sem iz izbrane literature pri�el do potrditve hipoteze, da v dana�njem ?asu ?globalna vas? dejansko pomeni uporabo novih tehni?nih in tehnolo�kih re�itev (digitalizacija, internet) pri poslovanju na svetovni ravni. Olaj�uje in s tem omogo?a hitrej�e in natan?nej�e komuniciranje; tudi poravnavanje obveznosti. Vse ostalo, ?love�ki odnosi in s tem povezane navade in ob?utja, pa se kljub v zadnjem desetletju znatnim tehni?nim in tehnolo�kim poenostavitvam poslovanja niso in se o?itno tudi ne morejo kar tako spontano spremeniti. Kulturne razlike ostajajo in kakor ka�e, se v zadnjem ?asu s poudarjenim zavzemanjem za uveljavljanje lastnih navad in na?el, ter o?itno z namenskim pomanjkanjem empatije oz. sprejemanjem in dojemanjem tujih, �e pove?ujejo. Razlike ponovno delijo in ote�ujejo, namesto da bi bogatile in pospe�evale izmenjavo mnenj in stali�? v iskanju konsenza in s tem najbolj�ih re�itev. Z drugimi besedami: globalizacija nam po lastni krivdi omogo?a la�je poslovanje le v tehnolo�kem smislu; za, recimo ji ?psiholo�ko globalizacijo?, pa se moramo �e naprej truditi. Pred tem pa to sploh �eleti.

Razlike so seveda tudi med nami in Rusi, a jih dovolj uspe�no premagujemo. Morda zaradi nekaterih podobnosti. Posku�amo se razumeti in najti skupen interes, kar nas zdru�uje. Zavedamo se, da ne moremo mimo uveljavljenih navad, Rusi pa nas kot ?tradicionalne prijatelje? tudi la�je sprejmejo in pri svojih navadah morda kdaj v na�o korist tudi ?popustijo?.
Klju?ne besede: Rusija, Slovenija, organizacija, globalizacija

ABSTRACT
A well-known fact, that the world has become just ?one global village", has been in existence for a decade and more. Of course, this technically facilitates the operation and exchange from the outermost regions of the world, but on the other hand, it requires the reception and perception of additional information and signals, which we cannot ignore. Even more: perceiving and accepting various, from the national and, consequently, to business-oriented information, is a prerequisite for thinking about doing business and cooperate with someone so different from us. It is necessary, first to acquaint and understand, then to accept, to cope with cultural differences, sometimes even to overcome. As the case I have taken Russian market. It is big and therefore important. Because it is large, it is also varied and demanding, in some respects specific, sometimes even complicated. It seems that there are only a few companies from Slovenia that manage it successfully, because they obviously understand it. The business on this market is not easy even to start, very hard to maintain, manage it and keep it growing. We know for very successful as well as for classically failed cases. With one sentence: everything starts and ends with people, ourselves and (business) partners.

Using the methods of classification, description and compilation, I have come to the confirmation of the hypothesis that the "global village" actually means the use of new technical and technological solutions (digitalization, Internet) in global operations. It facilitates and enables faster and more precise communication - including, e.g., settlement of liabilities. All the rest, human relations and related habits and feelings, cannot, of course, be changed spontaneously. Cultural differences remain and, as it seems, recently, with an emphasized commitment to enforcing one's own habits and principles, and apparently with a dedicated lack of empathy, acceptance and perception of foreign ones, are even and unfortunately increasing. Differences re-differentiate and aggravate again, rather than enriching and fostering the exchange of views and positions in seeking consensus and thus the best solutions. In other words: globalization, by our own fault, makes it easier to operate only in a technological sense; for, let say, "psychological globalization", we still must continue to work hard. But the prerequisite for this is wish for it, and wish and will to do it.

The differences are, of course, between us and the Russians, but we sufficiently successful overcome them. Perhaps due to some similarities. We try to understand and find a common interest that unites us. We both are aware that we cannot bypass the established habits. And because Russians accept us as "traditional friends", (just) sometimes let us be with our habits and they do not insist on their own.
Key words: Russia, Slovenia, organization, globalization.