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E-journal IBS Newsletter is devoted to Slovenian and foreign scientists, researchers, specialists, students and experts in the fields of international business, sustainable development, foreign languages and public administration. The most important part of IBS Newsletter is publishing of reviewed scientific, research, professional and popular articles that discuss themes like international business, sustainable development, organization, law, environmental economics and politics, marketing, research methods, management, corporate social responsibility and other topics.

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IBS International Business School Ljubljana

All authors who would like to contribute to IBS Newsletter are invited to send their contributions to info@ibs.si.

Letnik 2, št. 3


Strokovni članek

BLAŽENA KOŠMERL: MENEDŽMENT KAKOVOSTI NA VIŠJI STROKOVNI ŠOLI

POVZETEK

Namen prispevka je prikazati, da se v današnjem času izobraževalni sistemi srečujejo z izzivi, kako uvesti kakovost.

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Strokovni članek

Stanislava Krapež, MA (Applied Linguistics): ENGLISH – A GLOBAL LANGUAGE

I will start off my talk by saying a few words about the role the English language plays in the world.

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Strokovni članek

Dr. Ljupčo Krstov, dr. Annmarie Gorenc Zoran, mag. Vera Smodej: IT systems and KNOWLEDGE AS AN IDEOLOGY: THE CASE OF SLOVENIA

Abstract

Even though we focused on the discussion on how knowledge and specifically management of knowledge is used for the restructuring of 'intellectual' capitalism, which we categorized as an ideological abuse of the concept of knowledge, the purpose of this article is to present an ideological attempt of unburdening the concept of knowledge from numerous conventions.

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Strokovni članek

Dr. Igor Rižnar: FROM BRAIN SCIENCE TO NEUROECONOMICS, NEUROMARKETING, AND TO TEACHING WITH THE BRAIN IN MIND

This article aims at describing the importance of brain science for the understanding of what is going on when, say, one is thinking, learning, and memorizing, etc. The brain, as we all know, is exclusively responsible not only for rather simple motor behaviours (like drinking or walking), but also for highly complex actions, such as speaking, creating music or writing a novel, for which a much greater computational capability is needed.

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Znanstveni prispevek

Jennifer Radbourne, PhD: THE AUTHENTICITY OF ANZAC COVE

 

Abstract

Authenticity is usually associated with truth, reality and believability. In the context of the global or cultural tourist, authenticity is associated with a quest for truth and a personal experience at historical sites. This chapter uses an Authenticity Scale to measure the authenticity of the visitor experience to ANZAC Cove. It tests evidence in the literature for factors of authenticity and the new consumer's need for self-actualisation. The findings describe an inextricable link between authenticity of place or event, and personal experience and self-actualisation.

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