Povzetek
V sodobnem času je korporativna odgovornost družbe vse bolj pomembna. To je  koncept, ki na uspešnih svetovnih trgih igra pomembno vlogo in ga bo potrebno še naprej nenehno izpopolnjevati. Tukaj ne gre le za pričakovano vedenje, ampak že za družbeno odgovorno ravnanje podjetij do vseh deležnikov ter naravnega in družbenega okolja. Podjetje mora prerasti izključno ekonomski interes, če ima vizijo uspešnega poslovanja in razvijanja na dolgi rok ter želi biti konkurenčno na tržišču. Dviganje materialnega, socialnega in okoljskega blagostanja sedanje generacije je treba uravnotežiti brez ogrožanja eksistenčnih pogojev naših potomcev in celotne narave. Tehnološki napredek mora delovati v sozvočju z naravo in ne le brezkompromisno posegati vanjo ter jo izčrpavati. Odgovorno poslovanje družbe bo na ta način prispevalo k dobremu počutju posameznikov, kot tudi k izboljšanju blaginje celotne družbe. Zaupanje vseh deležnikov bo raslo ob odgovornem medsebojnem sodelovanju.

Ključne besede: korporativna odgovornost, vedenje, družba, podjetje, ekonomski interes, blagostanje, uravnoteženje, eksistenčni pogoji, narava, zaupanje, medsebojno sodelovanje.

SUMMARY
In modern times, corporate social responsibility is increasingly inextricably important. It represent concept that play an important role in successful global markets, and it will need to be continually improved. It is not just about the expected behavior, but rather about socially responsible behavior or companies towards all stakeholders and the natural and social environment. The company must surpass the exclusively economic interest, if it has a vision of successful long-term business operations, development and competitiveness on the market. Raising the material, social and environmental welfare of the present generation must be balanced without compromising the existential conditions of our descendants and the whole nature. Technological advancements must work in harmony with nature and not only uncompromisingly exploit it. Responsible business operations of the society will thus contribute to the well-being of individuals as well as the overall improvement of the welfare of the entire society. The trust of all stakeholders will grow with responsible cooperation.

Key words: Corporate responsibility, behavior, society, company, economic interest, welfare, balance, existential conditions, nature, trust, cooperation.

POVZETEK

Na področju transporta tovora se je z uvajanjem novih informacijskih tehnologij marsikaj korenito spremenilo. Spremljanje telematskih podatkov o vozilih v realnem času, hitra komunikacija in avtomatizirani postopki dela med udeleženci v procesu, borza povpraševanja in ponudbe na mednarodnem trgu ipd. so spremenili delo v transportni panogi. Vse te spremembe so vplivale tudi na manjša transportna podjetja, ki so se bila prisiljena prilagodi in s tem zagotoviti svoj obstoj na trgu.

Na osnovi intervjuja z direktorjema dveh manjših transportih podjetij za prevoz tovora v Sloveniji smo ugotavljali, kakšno je stanje uvedbe moderne informacijske tehnologije in njena integracija v informacijski sistem. Kljub temu da sta se uvedbe lotila po različnih poteh, sta s svojimi rešitvami zadovoljna in jim zadostuje v njihovih potrebah za opravljanje poslovanja in zagotavljanje kakovostne storitve transporta.

KLJUČNE BESEDE:
transport blaga, informacijski sistem, telematski sistem, sistem sledenja

SUMMARY

In the field of transport new information technologies are the reason for a lot of radical changes. Monitoring of real-time telematics data of vehicles, quick communication and automated work procedures among the participants in the process, exchange of inquiry and work offer on the international market, etc., led to work changes in the transport sector. All these changes have also affected smaller transport companies that were forced to adjust themselves and ensure their space on the market.

Based on an interview with the directors of two smaller cargo transport companies in Slovenia, we found out to what extent modern information technology is used and integrated into the information system. In spite of the fact that the two companies have different solutions, they are satisfied with them and they meet their needs in performing their business and provide high quality services in transport.

KEY WORDS:
cargo transport, information system, telematics system, tracking system