IBS International Business School Ljubljana
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2010 > Junij
Mnenja o tuji predavateljici, Donati Vianelli: |
Donata Vianelli is Professor of Marketing at the University of Trieste, Italy. Her research interests include cross-cultural consumer behavior, international marketing strategy and market entry mode strategy, particularly franchising. She has published in many international volumes and in leading marketing and management journals in Italy. Donata Vianelli can be contacted at: donata.vianelli@econ.units.it
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