Povzetek:
tevilni ljudje svoje hine ljubljence obravnavajo kot ivljenjske spremljevalce in pomembne druinske ?lane. Zanje izbirajo najbolje izdelke in storitve. V tem prispevku se osredoto?amo na hotele za hine ivali, ki oskrbujejo hine ljubljence za ?as odsotnosti njihovih lastnikov od doma, najve?krat zaradi potovanja. Namen tudije je analizirati ponudbo hotelov za hine ivali v Sloveniji in raziskati stali?e lastnikov hinih ljubljencev o tovrstnih hotelih. Podatki, pridobljeni iz primarnih virov (intervjuvanci v fokusni skupini) in iz sekundarnih virov (spletne strani hotelov za hine ivali), so bili zbrani v decembru leta 2020 v Sloveniji. Rezultati raziskave omogo?ajo vpogled v tevilo in lokacije hotelov za ivali v slovenskem prostoru, o vrsti ivali, ki jih ti hoteli sprejemajo v varstvo, o vrsti storitev in o ceni. Prav tako nam rezultati razkrivajo pomisleke dolo?enega segmenta lastnikov hinih ljubjencev glede varovanja njihovih ivali v tovrstnih hotelih. Ugotovitve nudijo uporabne informacije za ponudnike hotelov za hine ivali, kako izboljati ponudbo ter nagovoriti potencialne stranke na na?in, da jim razblinijo dvome o strokovnosti oskrbe v tovrstnih hotelih.
Klju?ne besede: turizem, hine ivali, hini ljubljenci, hoteli za ivali
Abstract:
Many people treat their pets as life companions and important family members for whom they choose the best products and highest quality services. Among the activities intended for pets, hotels for pets have also been established. In such hotels, staff take care of the animals and thus solve the problems of the owners during their absence. In this paper, we focus on the activities of pet hotels. The purpose of the research is to investigate what pet owners think about hotels for pets and to present the offer of hotels for pets in Slovenia. The research took place at the end of 2020 in Slovenia. The results reveal the situation in the field of pet hotels in Slovenia. The findings provide important information for pet hotel providers on how to improve their offerings and reach out to potential customers.
Key words: tourism, pets, hotels for pets
