Povzetek
V sodobnem ?asu je korporativna odgovornost dru�be vse bolj pomembna. To je  koncept, ki na uspe�nih svetovnih trgih igra pomembno vlogo in ga bo potrebno �e naprej nenehno izpopolnjevati. Tukaj ne gre le za pri?akovano vedenje, ampak �e za dru�beno odgovorno ravnanje podjetij do vseh dele�nikov ter naravnega in dru�benega okolja. Podjetje mora prerasti izklju?no ekonomski interes, ?e ima vizijo uspe�nega poslovanja in razvijanja na dolgi rok ter �eli biti konkuren?no na tr�i�?u. Dviganje materialnega, socialnega in okoljskega blagostanja sedanje generacije je treba uravnote�iti brez ogro�anja eksisten?nih pogojev na�ih potomcev in celotne narave. Tehnolo�ki napredek mora delovati v sozvo?ju z naravo in ne le brezkompromisno posegati vanjo ter jo iz?rpavati. Odgovorno poslovanje dru�be bo na ta na?in prispevalo k dobremu po?utju posameznikov, kot tudi k izbolj�anju blaginje celotne dru�be. Zaupanje vseh dele�nikov bo raslo ob odgovornem medsebojnem sodelovanju.

Klju?ne besede: korporativna odgovornost, vedenje, dru�ba, podjetje, ekonomski interes, blagostanje, uravnote�enje, eksisten?ni pogoji, narava, zaupanje, medsebojno sodelovanje.

SUMMARY
In modern times, corporate social responsibility is increasingly inextricably important. It represent concept that play an important role in successful global markets, and it will need to be continually improved. It is not just about the expected behavior, but rather about socially responsible behavior or companies towards all stakeholders and the natural and social environment. The company must surpass the exclusively economic interest, if it has a vision of successful long-term business operations, development and competitiveness on the market. Raising the material, social and environmental welfare of the present generation must be balanced without compromising the existential conditions of our descendants and the whole nature. Technological advancements must work in harmony with nature and not only uncompromisingly exploit it. Responsible business operations of the society will thus contribute to the well-being of individuals as well as the overall improvement of the welfare of the entire society. The trust of all stakeholders will grow with responsible cooperation.

Key words: Corporate responsibility, behavior, society, company, economic interest, welfare, balance, existential conditions, nature, trust, cooperation.

POVZETEK

Na podro?ju transporta tovora se je z uvajanjem novih informacijskih tehnologij marsikaj korenito spremenilo. Spremljanje telematskih podatkov o vozilih v realnem ?asu, hitra komunikacija in avtomatizirani postopki dela med udele�enci v procesu, borza povpra�evanja in ponudbe na mednarodnem trgu ipd. so spremenili delo v transportni panogi. Vse te spremembe so vplivale tudi na manj�a transportna podjetja, ki so se bila prisiljena prilagodi in s tem zagotoviti svoj obstoj na trgu.

Na osnovi intervjuja z direktorjema dveh manj�ih transportih podjetij za prevoz tovora v Sloveniji smo ugotavljali, kak�no je stanje uvedbe moderne informacijske tehnologije in njena integracija v informacijski sistem. Kljub temu da sta se uvedbe lotila po razli?nih poteh, sta s svojimi re�itvami zadovoljna in jim zadostuje v njihovih potrebah za opravljanje poslovanja in zagotavljanje kakovostne storitve transporta.

KLJU?NE BESEDE:
transport blaga, informacijski sistem, telematski sistem, sistem sledenja

SUMMARY

In the field of transport new information technologies are the reason for a lot of radical changes. Monitoring of real-time telematics data of vehicles, quick communication and automated work procedures among the participants in the process, exchange of inquiry and work offer on the international market, etc., led to work changes in the transport sector. All these changes have also affected smaller transport companies that were forced to adjust themselves and ensure their space on the market.

Based on an interview with the directors of two smaller cargo transport companies in Slovenia, we found out to what extent modern information technology is used and integrated into the information system. In spite of the fact that the two companies have different solutions, they are satisfied with them and they meet their needs in performing their business and provide high quality services in transport.

KEY WORDS:
cargo transport, information system, telematics system, tracking system