IBS Mednarodna poslovna šola Ljubljana
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2012
Jennifer Radbourne, PhD: THE AUTHENTICITY OF ANZAC COVE
Abstract Authenticity is usually associated with truth, reality and believability. In the context of the global or cultural tourist, authenticity is associated with a quest for truth and a personal experience at historical sites. This chapter uses an Authenticity Scale to measure the authenticity of the visitor experience to ANZAC Cove. It tests evidence in the literature for factors of authenticity and the new consumer's need for self-actualisation. The findings describe an inextricable link between authenticity of place or event, and personal experience and self-actualisation. |
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